Concept & Campaign Development in co-creation with Donut Berlin & Vanduer

The poster campaign emerged through a conceptual back-and-forth with Donut Berlin and the agency Vanduer. At its core was the idea of reclaiming the street as a space for thought and resonance — not as a surface for selling, but as a gift to the public and was published throughout the city of Berlin in various neighborhoods.

The visuals intentionally work with openness and subtle disruption, inviting passers-by to pause, shift perspective and momentarily step out of habitual ways of seeing.

In this sense, the campaign resonates with the Donut Model, which offers an alternative way of thinking about the world: an economic framework that seeks balance between human needs and planetary boundaries. Rather than prescribing answers, it opens a space for reflection — much like the posters themselves, which invite people to see the world differently, if only for a moment.